On Red Apple Day Australians are encouraged to help raise funds for vital research and public awareness campaigns through the purchase of a $2 apple pin.
Opportunities are available for businesses and individuals to purchase a box of 100 apple pins to sell to customers, staff and friends.
The 'apple pin' symbolises the story we have to tell.
The small hole in the apple is caused by a worm. If detected early and removed, the worm is unable to infect and kill the healthy apple. The apple still thrives and tastes delicious.
It's the same with people - if bowel cancer is detected early through screening it can be removed and like the apple, people can continue to have a healthy life.
That's because bowel cancer begins as a benign growth (called a polyp) in the lining of the bowel, which, if detected early and removed, can prevent the cancer forming.
The outline of the apple logo appears as an abstract of a human colon.
Apple are also a nutritious source of dietary fibre. | 
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